Sunday, September 8, 2013

"I Want to Jump to $22 an Hour."



         Well, if being deemed unworthy of vacation time by our employers wasn't bad enough, now they're telling us that we should jump up and down for it. 

It's a social media publicity stunt called "Jump to Kaplan". Post pictures of yourself jumping on Instagram, write the words "I want to jump to <a city with a Kaplan>", insert the predetermined hashtags - you get the idea. Best jumper gets a seven day vacation. Obviously this marketing campaign's intended targets are prospective students, but for some reason the powers that be saw fit to give us the chance to participate.

"I want to jump to $22 an hour" one teacher joked, when hearings this.

We even get two hashtags to use, #jumptokaplan and #staffjumptokaplan. However, could they really not foreseen the irony in having employees jumping up and down for a chance to win what's really just a fundamental benefit, one that they've been deprived of? What's the next one going to be, post pictures of your worst injuries to win a trip to a doctor's office? (hashtag #JumptotheHospital). And let's not forget that since the "winning" teacher probably isn't going to have five unused vacation days to cash in during this trip either, PB & J and Ramen noodles will still probably be joining them in their travels.

All that said, teachers in NYC are actually excited to participate. Check out some submissions by 
instagrammer Jumptoabetterkaplan: 
                                                   

                                                        Instagram



No comments:

Post a Comment